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Prof. KP Ludwig John


 

workshop
Hypothesis writing in UX Design
general description

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curiocity

  On-Ur-Way
     
Content
You start an interactive media project.
How do you decide, which feature to put in and which one to leave out?

This workshop explores the concept of Hypothesis Writing
as central element of the Lean-UX development cycle.

Based on clear definition of your target groups (Personas ) as well as Contexts of Use you start with assumptions about the needs and goals of your users.
Syntesize them into hypothesis statements, design small experiments and test.
Do it as simple as possible, learn from the results, decide and move on.

Repeat this cycle constantly throughout the whole project.

 

Participants
max. 20 (5 groups of 4)
Students of Interactive Media, Design or Informatics
Some previous experience in UX-Testing welcome but not mandatory

Precondition
Bring your topic and clear definition of target group.

Contact
Prof. KP Ludwig John > john(at)hs-augsburg.de<

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Time frame    
  Day 1 Day 2 Day 3
Morning
(3h)
Introduction
Discussion and Refinement of
Personas, Context of Use
Designing experiments and Minimal Viable Products Discussion of results and conclusions
       
Afternoon
(3h)
Hypothesis Writing Testing the MVPs (individually)  
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curiocity

  On-Ur-Way
   
updated: 28. Nov 2016