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Oliver Heigl
Senior UX Consultant
at MediaMarktSaturn (Munich)
XING
Linkedin
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workshop
UX Service Design
Wednesday, 13. Nov. 2019
Thursday, 14. Nov. 2019
Friday, 15. Nov. 2019
HS Augsburg
Master Interactive Mediasystems
European Project Semester
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Participants
max. 16 (4 groups of 4)
Students of MA Interactive Media Systems
and European Project Semester
workshop language: German / English
Precondition
Some previous experience in UX-Testing welcome but not mandatory |
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Registration
In order to participate in this course
please sign up at:
Registration is CLOSED!
AND (!!!)
please register at HIS online system for the course
1990116 - IMS Workshop User Experience (regular)
1996056 - IMS Nachqualifikation User Experience
1996056 - EPS workshop |
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Content
As designers we are problem solvers.
To solve problems we therefore need to understand the problem as a whole, sometimes with the need of diving very deep. A great way to do so is by using Service Design Thinking.
“Service Design is a holistic way for a business
to gain a comprehensive, empathic
understanding of customer needs.”
(Frontier Service Design, 2010)
By simulating a real business case,
you will get to know the non-linear Service Design process.
The appliance of modern creative tools and
methods are key issues within this workshop.
You will understand why best build solutions
not only based on plain ideas but based on
people’s real needs.
You will learn how to create product-service hybrids
that can transform user behaviours, user expectations and value creation.
Because:
Doing the right things
is more valuable than
doing the things right
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Preparation
Bring pen, pencils and some paper A4 / A3
for sketching
Delivery
PDF containing all results aggregated,
presentation 15 Minutes
(Day 3) |
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Time frame |
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Day 1 (L 3.02)
Understand & empathize |
Day 2 (L 3.02)
Ideate & co-create |
Day 3 (L 3.02)
Evolute & execute |
Morning
(9-12) |
Introduction to Service Design
Briefing
Field research
(discover insights to understand the context and to empathize with the users) |
Ideation
(develop ideas)
Prototyping
(derive concepts to focus on
one idea) |
Time for User Testing |
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Afternoon
(13:30 - 17) |
Personas
User journey mapping
Defining creative challenge
(define the problem to focus on
fixing the key pain point) |
Time for User Testing
..................................
optional:
World Usability Day
Event at Team23
(German Language) |
Rework
(evaluate and reflect)
Final presentation of process and validated MVP
Offboarding and good bye |
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Evening
(17 - 20) |
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Time for User Testing |
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updated: 27. November 2019 |
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