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Oliver Heigl
Freelance UX Designer
at ProSiebenSat.1
formerly MediaMarktSaturn and
SinnerSchrader
oliverheigl.com
XING
Linkedin
workshop
UX Service Design
Monday, 22. Nov. 2021
Tuesday, 23. Nov. 2021
Wednesday, 24. Nov. 2021
HS Augsburg
Master Interactive Media Systems
European Project Semester
Incom-Workspace
https://hsa.incom.org/workspace/851/
Participants
max. 18 (6 groups of 3)
Students of MA Interactive Media Systems
and European Project Semester
workshop language: German / English
Precondition
Some previous experience in UX-Testing welcome but not mandatory
Registration
In order to participate in this course
please sign up at:
Registration: CLOSED
AND (!!!)
please register at 
HIS online system for the course
during the registration period of the semester
1990116 - IMS Workshop User Experience (regular)
1996056 - IMS Nachqualifikation User Experience
1996056 - EPS workshop
Content
As designers we are problem solvers.
To solve problems we therefore need to understand the problem as a whole, sometimes with the need of diving very deep. A great way to do so is by using Service Design Thinking.
“Service Design is a holistic way for a business
to gain a comprehensive, empathic
understanding of customer needs.”
(Frontier Service Design, 2010)
By simulating a real business case,
you will get to know the non-linear Service Design process.
The appliance of modern creative tools and
methods are key issues within this workshop.
You will understand why best build solutions
not only based on plain ideas but based on
people’s real needs.
You will learn how to create product-service hybrids
that can transform user behaviours, user expectations and value creation.
Because:
Doing the right things
is more valuable than
doing the things right
Preparation
Please bring your laptop / MacBook
and your favorite pens and paper (A4/A3) with you.
In addition it would be great,
if you could already create a Miro.com account (for Miro online whiteboard)
if not done yet.
Delivery
PDF containing all results aggregated,
presentation 15 Minutes
(Day 3)
| Day 1 Understand & empathize |
Day 2 Ideate & co-create |
Day 3 Evolute & execute |
|
| Morning (10-12:30) |
(K 1.01) Introduction to Service Design Briefing Field research (discover insights to understand the context and to empathize with the users) |
!! no morning lecture !! |
Time for User Testing .................................. |
| Afternoon (13:30 - 17) |
(K 1.01) Personas User journey mapping Defining creative challenge (define the problem to focus on fixing the key pain point) |
(K 1.01 ) |
(remote) Rework (evaluate and reflect) Final presentation of process and validated MVP Offboarding and good bye |
| Evening (17:00 - 20:00) |
Time for User Testing .................................. |
