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_________________________________________________________________   _________________________________________________________________

Oliver Heigl

Freelance UX Designer
at ProSiebenSat.1
formerly MediaMarktSaturn and
SinnerSchrader

oliverheigl.com

XING
Linkedin

 

workshop
UX Service Design

Monday, 22. Nov. 2021
Tuesday, 23. Nov. 2021
Wednesday, 24. Nov. 2021

HS Augsburg
Master Interactive Media Systems
European Project Semester


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Participants

max. 18 (6 groups of 3)
Students of MA Interactive Media Systems
and European Project Semester

workshop language: German / English

Precondition
Some previous experience in UX-Testing welcome but not mandatory

 

Registration

In order to participate in this course
please sign up at:
Registration: opens mid October 2021

AND (!!!)
please register at   HIS online system for the course
during the registration period of the semester
1990116 - IMS Workshop User Experience (regular)
1996056  - IMS Nachqualifikation User Experience
1996056  - EPS workshop

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curiocity

  On-Ur-Way
     

Content

As designers we are problem solvers.
To solve problems we therefore need to understand the problem as a whole, sometimes with the need of diving very deep. A great way to do so is by using Service Design Thinking.

“Service Design is a holistic way for a business
to gain a comprehensive, empathic
understanding of customer needs.”
(Frontier Service Design, 2010)

By simulating a real business case,
you will get to know the non-linear Service Design process.

The appliance of modern creative tools and
methods are key issues within this workshop.

You will understand why best build solutions
not only based on plain ideas but based on
people’s real need
s.

You will learn how to create product-service hybrids
that can transform user behaviours, user expectations and value creation.

Because:
Doing the right things
is more valuable than
doing the things right


 

Preparation

Please bring your laptop / MacBook
and your favorite pens and paper (A4/A3) with you. 

In addition it would be great,
if you could already create a Miro.com account (for Miro online whiteboard)
if not done yet.

Delivery

PDF containing all results aggregated,
presentation 15 Minutes (Day 3)

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Time frame    
  Day 1
Understand & empathize
Day 2 (K 1.01 / optional remote)
Ideate & co-create
Day 3 (fully remote)
Evolute & execute
Morning
(10-12:30)
(K 1.01)
Introduction to Service Design
Briefing
Field research
(discover insights to understand the context and to empathize with the users)

Ideation
(develop ideas)

Prototyping
(derive concepts to focus on
one idea)

Time for User Testing
       
Afternoon
(13:30 - 17)
(K 1.01 / optional remote)
Personas
User journey mapping
Defining creative challenge
(define the problem to focus on
fixing the key pain point)

Time for User Testing

..................................

Rework
(evaluate and reflect)

Final presentation of process and validated MVP

Offboarding and good bye
       
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Crazy8 process

  Discussion at table

Discussion at white board

  Lego nah
   
updated: 20. July 2021