Englische Bezeichnung

AuxStudents: Writing for Social Media in English

Pflicht-/Wahlpflichtfach

Wahlpflichtfach

Art der Lehrveranstaltung

Seminar (AWP)

Sprache

Englisch

Wird gehalten

jedes Semester

Credits

2 CP

Semesterwochenstunden

2 SWS

Benotung

Kommanote

Zulassungsvoraussetzungen
Offen für Studierende aller Fakultäten. Voraussetzung sind Englischkenntnisse auf dem Niveau C1
Einstiegslevel
C1
Kursformat
semesterbegleitend

Ziele

 

Die Einstufung richtet sich nach dem Gemeinsamen Europäischen Referenzrahmen (GERS).

Startniveeau: C1

Zielniveau: C1+

Sie sind sich nicht sicher, welches Niveau Sie haben? Hier geht es zum Selbsteinstufungstest.

Inhalte

 

#AuxStudents: A social media project in English working in teams to set up, manage, and produce content for students from students on Instagram, Facebook & Twitter.

A key skill in today’s business world is the ability to communicate on social media platforms. Companies need to build and promote their brands, connect with their customers, pay attention to influencers and share new developments. In this course, we will manage several social media channels in English about studying and living in Augsburg from students for students. We will look into a variety of questions of what creates engagement with our followers, while building our own brand as a site where students can get useful information about the university and the region.  We meet during the lunch break on Mondays from 13-14.00.

This course is entirely in English and the communication is done in person, via Whatsapp, online, and within groups. Students from all faculties who have the C1 level, especially international students, are invited to come. We especially would like to have designers and people with video experience join our team as well, because we are would like to make a few videos as well.

The course focuses on the following topics:

  • Creating, setting up and managing a social media account #AuxStudents
  • Understanding the differences in content between Instagram, Facebook and Twitter
  • Coordinating content with a team to effectively attract followers
  • Writing posts, taking pictures, creating visual designs, and making videos for accounts
  • Testing various types of posts to determine engagement
  • Negotiating with local businesses for giveaways and online contests
  • Conducting a live marketing campaign to gain followers on campus
  • Designing posters with QR codes to increase awareness of our brand
  • Creating a portfolio of one’s own posts, self-assessment of contributions, peer reviews of the team, and suggestions for the future of #AuxStudents.

Empfohlene Literatur

Course materials will be made available on Moodle and in class

 

Arbeitsaufwand

 

Modulumfang 30 h, 2 Stunden pro Woche