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Prof. KP Ludwig John


 

workshop
How to do a Survey WRONG
general description

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curiocity

  On-Ur-Way
     
Content
Questionnaires and Surveys
are common tools in UX research.

This workshop examines the influence of Survey Design on its Outcome.
Practical aspects will be outlined,
such as style and order of questions as well as which answering options to offer.

Special attention is given to cognitive biases.
Participants will actively apply cognitive biases when designing their questionnaires in order to raise awareness to them and see its effect.

 

Participants
max. 20 (5 groups of 4)
Students of Interactive Media, Design or Informatics
Some previous experience in UX-Testing welcome but not mandatory

Precondition
Bring your topic and clear definition of target group.

Contact
Prof. KP Ludwig John > john(at)hs-augsburg.de<

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Time frame    
  Day 1 Day 2 Day 3
Morning
(3h)
Cognitive Biases
and their relevance in surveys
Practical Time
to conduct the survey
Practical Time
to analyse the survey
       
Afternoon
(3h)

Questionnaires
Order and style of questions
Different options for answers


How to analyse a survey Discussion of results and conclusions
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curiocity

  On-Ur-Way
   
updated: 22. Jan 2020