AuxStudents: Writing for Social Media in English
#AuxStudents: A social media project in English working in teams to set up, manage, and produce content for students from students on Instagram, Facebook & Twitter.
A key skill in today’s business world is the ability to communicate on social media platforms. Companies need to build and promote their brands, connect with their customers, pay attention to influencers and share new developments. In this course, we will manage several social media channels in English about studying and living in Augsburg from students for students. We will look into a variety of questions of what creates engagement with our followers, while building our own brand as a site where students can get useful information about the university and the region. We meet during the lunch break on Mondays from 13-14.00.
This course is entirely in English and the communication is done in person, via Whatsapp, online, and within groups. Students from all faculties who have the C1 level, especially international students, are invited to come. We especially would like to have designers and people with video experience join our team as well, because we are would like to make a few videos as well.
The course focuses on the following topics:
- Creating, setting up and managing a social media account #AuxStudents
- Understanding the differences in content between Instagram, Facebook and Twitter
- Coordinating content with a team to effectively attract followers
- Writing posts, taking pictures, creating visual designs, and making videos for accounts
- Testing various types of posts to determine engagement
- Negotiating with local businesses for giveaways and online contests
- Conducting a live marketing campaign to gain followers on campus
- Designing posters with QR codes to increase awareness of our brand
- Creating a portfolio of one’s own posts, self-assessment of contributions, peer reviews of the team, and suggestions for the future of #AuxStudents.
Course materials will be made available on Moodle and in class
Modulumfang 30 h, 2 Stunden pro Woche