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Gastvortrag: Alexander Skorka

 
09.05.2019, 14:00
W 2.27

Successful dashboard implementation in Market Research

Alexander Skorka
Foto: Alexander Skorka
 

Dashboards are becoming increasingly important in everyday market research. More and more customers are requesting interactive dashboards in addition to presentations. In order to convince here it is important to know the basic dashboard concepts and available technologies. Which concept is best suited for which study type and which customer? What needs to be considered with regard to content requirements, information architecture and information design? How can meaningful visualizations be found, and modern infographics be developed? How can the topic of storytelling be successfully established in everyday dashboard life?

Get a basic understanding of the topic of dashboards and how you can create decisive added value in the future.

About Alexander Skorka

Alexander spent more than three years working as head of technical operations at TNS Germany managing the entire production chain from data collecting to information delivery. Prior to that, he served as a member of the management board at Kantar Health heading the operational units as well as market research teams. He started his professional life as a managing director of a service and training provider for visual communication, infographic design, data visualization, and presentation design.

As such, he is highly experienced in the market research industry and an expert in information visualization and delivery. In his role as Dapresy’s Chief Evangelist he helps customers to make the most out of Dapresy’s products by both creating solutions based on the Dapresy product portfolio and consulting customers on how to transform data into impact and maximize outcomes.